Sunday, March 12, 2017

Are You Boy or Girl? The Effects Gender Roles Have in Clothing and Toy Stores


Gender is a very broad topic that is constantly changing over time. Different cultures, societies and individuals have their own ways of interpreting what exactly is meant by gender.

As individuals we are often blinded by the gender roles that have been socially constructed around us. Society surprisingly has a big impact on our identity. Gender roles have become so accustomed in our day-to-day lives that we usually don’t even realize we are performing the gender biologically assigned to us.

Unfortunately our ability to identify individuals as either male or female has become a necessity in order to engage and interact with one another. Often if an individual does not accurately fit into or perform the roles of male or female, we do not interact or disengage. In order to fit into society, individuals must learn how to send out the right gender role signals and interpret others. From birth we learn to take on and perform different characteristics that we think are applicable to our understanding of ourselves in gender terms. This is often depicted through society’s depiction of what it means to be male or female. Woman are also perceived/expected to be emotional, nurturing and caregivers; whereas men are aggressive, hunters and strong. These assumptions and expectations often come into play when it comes to children and the toys they play with.

https://www.youtube.com/watch?v=srnaXW9ZgZc

Marketing has become the most well known social construction of gender roles. Through Media and marketing, we are often told what toys are appropriate for girls to play with and what are appropriate for boys to play with. Does that really matter? I don’t think so.

In most stores, “girls toys” and “boy toys” are separate into different aisles and different departments within a store. Girl aisles are typically pink with dolls, Barbie’s and princesses. Boy aisle on the other hand are blue with superheroes, cars and building tools. By separating toys based on gender it illuminates the child’s sense of choice as well as hinders their confidence to play with toys outside of their expected gender role. Often in most cases children conform and pick the toys associated with their gender in fear of being criticized within their society. However this does not necessarily mean that, that is their ideal toy of choice.

This is often a similar case when it comes to clothing. In the majority of stores there is also separation amongst female and male. There is also commonly no in-between. Clothing is also based upon the ideal perception of what is appropriate for male and female. Often associated with clothing is colour and a variety of themes. Girls clothing are usually pink or purple and boys clothing is blue or green. Also when it comes to shopping for a baby shower, if the expected gender of the infant has not been revealed, it is often very challenge to find gender neutral (yellow or green clothes). The majority of the clothing is also set as blue for boys and pink for girls. There is no need for such a divide.

 https://www.youtube.com/watch?v=TxGVpa40qZM

Parents often encourage their children to "be themselves", but are they really unconsciously encouraging them to be what society expects. By separating children into categories and by implementing such emphasis we create confusion and conflict if children are experiencing feelings outside of the anticipated norm. Is this really beneficial? Everyone has the right to display to the world what they want to be and do not need society telling them who they should or shouldn't be!